Entertainment and Advertising
A Super Bowl play with Suspended Platforms
Atlanta residents prepared for the Super Bowl in a number of ways, and building owners around Mercedes Benz Stadium were no different. Savvy owners made use of facades, with none more noticeable than the newly re-branded Georgia’s Own Building.
Sky Climber Access Solutions teamed up with Jonquil Steel to erect a massive digital sign on the Equitable Building which displayed ads visible from Mercedes-Benz Stadium during the big game.
Sky Climber LLC and Sky Climber Access Solutions worked together to provide some extreme rigging for this high-profile project, helping to change a building that has been an Atlanta landmark for many years.
Since 1968, the 32-story tower at 100 Peachtree Street sported a glowing static sign reading “Equitable”. Now, a digital sign measuring 174 feet wide and 20 feet tall displays messages that were visible from Mercedes Benz Stadium – just in time for the Super Bowl. Sky Climber supplied 10 trolleyed swing stages, material hoists, and scores of roof anchors to crews tasked with decommissioning the old sign and installing sections of the new one.